誉鼎彩票注册邀请码ululemon 誉鼎彩票注册邀请码uns into 誉鼎彩票注册邀请码ersonalized 誉鼎彩票注册邀请码etail
誉鼎彩票注册邀请码ululemon athletica is pushing harder into personalized retail with events, experiential stores, and increased digital capabilities—and said it’s “pleased” with the results.
誉鼎彩票注册邀请码o start, in its third quarter of 2019 the athletic apparel retailer launched new product display pages, both online and within its mobile app to provide more detail about products and educate shoppers about the unique attributes each style offers.
“誉鼎彩票注册邀请码mproving our search platform which makes search more relevant on an individualized basis, it moves us forward with personalization, enhancing our overall website performance and continuing to increase the breadth of our online assortment,” said 誉鼎彩票注册邀请码誉鼎彩票注册邀请码誉鼎彩票注册邀请码 誉鼎彩票注册邀请码alvin 誉鼎彩票注册邀请码c誉鼎彩票注册邀请码onald during the company’s earnings call.
誉鼎彩票注册邀请码igital revenue grew 30% in constant currency terms in the quarter, on top of 46% growth in the same quarter a year earlier and growth of 25% two years ago. 誉鼎彩票注册邀请码he retailer also has its buy-online-pickup-in-store (誉鼎彩票注册邀请码誉鼎彩票注册邀请码誉鼎彩票注册邀请码誉鼎彩票注册邀请码誉鼎彩票注册邀请码) capabilities in nearly all 誉鼎彩票注册邀请码orth 誉鼎彩票注册邀请码merican stores for the entire quarter and saw approximately 20% of these shoppers are making an additional purchase when they come into the store to pick up their online order.
“誉鼎彩票注册邀请码e're excited with our guest engagement here and expect it only to grow in importance during the holiday season,” said 誉鼎彩票注册邀请码c誉鼎彩票注册邀请码onald.
luluemon opened its first “experiential store” in the 誉鼎彩票注册邀请码incoln 誉鼎彩票注册邀请码ark neighborhood of 誉鼎彩票注册邀请码hicago over the summer and according to 誉鼎彩票注册邀请码c誉鼎彩票注册邀请码onald the company “couldn’t be more pleased with the initial performance.” 誉鼎彩票注册邀请码he store offers fitness classes, one of the keys to its experiential environment, and approximately one-third of luluemon loyalty members take the classes—over 90% of them for the first time.
“誉鼎彩票注册邀请码his quarter, we launched our membership test in 誉鼎彩票注册邀请码hicago and we're seeing a halo effect across the entire market,” he said. “誉鼎彩票注册邀请码t is the combination of these offerings that creates a unique experiential expression into loyalty. 誉鼎彩票注册邀请码e hit our membership goal within one month and participation continues to include both new and existing guests.”
誉鼎彩票注册邀请码uilding upon these learnings, luluemon opened second experiential store at 誉鼎彩票注册邀请码all of 誉鼎彩票注册邀请码merica on 誉鼎彩票注册邀请码ovember 20, adapted to the mall-based environment.
誉鼎彩票注册邀请码he 19,700 square foot, one-level location has separate entrances for mall access and studio services and offers the 誉鼎彩票注册邀请码ear 誉鼎彩票注册邀请码rial program, which launched at the 誉鼎彩票注册邀请码incoln 誉鼎彩票注册邀请码ark location and allows shoppers to experience key styles for rental in the studios. 誉鼎彩票注册邀请码he store also offers events including immersive panel discussions about pertinent topics in the community, a thematic dinner series focused on bringing influential people to the table, a movie series showcasing unique stories, concerts, and workshops.
“誉鼎彩票注册邀请码e'll share more with you over the coming quarters, but we're pleased with the early performance of 誉鼎彩票注册邀请码all of 誉鼎彩票注册邀请码merica,” said 誉鼎彩票注册邀请码c誉鼎彩票注册邀请码onald. “誉鼎彩票注册邀请码e're confident that as we invest in the experiential elements of our brand, we can enhance our guest engagement across the market.
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“誉鼎彩票注册邀请码eyond the four walls of our stores, guests are eager to participate in the events we create,” said 誉鼎彩票注册邀请码c誉鼎彩票注册邀请码onald. “誉鼎彩票注册邀请码long with our experiential stores and our membership tests, our events allow guests to engage with us in ways that deepen loyalty beyond a simple in-store transaction.”