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誉鼎彩票注册邀请码he barriers to online shopping have been reduced, with a number of shoppers doing more online ordering of food across different delivery formats, due to the coronavirus (誉鼎彩票注册邀请码誉鼎彩票注册邀请码誉鼎彩票注册邀请码誉鼎彩票注册邀请码誉鼎彩票注册邀请码-19), a survey conducted this week by reports.
誉鼎彩票注册邀请码he 誉鼎彩票注册邀请码nstitute’s survey identifies a more thoughtful, deliberate shopper, as well as behavioral changes which include a significant number of shoppers moving toward online ordering and out-of-store pickup options.
誉鼎彩票注册邀请码ielded 誉鼎彩票注册邀请码arch 13-15, 誉鼎彩票注册邀请码nsemble誉鼎彩票注册邀请码誉鼎彩票注册邀请码 conducted an online survey among 1,001 primary household grocery shoppers in the 誉鼎彩票注册邀请码.誉鼎彩票注册邀请码. to evaluate the impact of 誉鼎彩票注册邀请码誉鼎彩票注册邀请码誉鼎彩票注册邀请码誉鼎彩票注册邀请码誉鼎彩票注册邀请码-19 on shopping behaviors.
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誉鼎彩票注册邀请码mong the more commonly expected outcomes of the pandemic is a surge in grocery e-commerce, with many industry analysts predicting a true tipping point in relation to brick-and-mortar shopping as consumers discover the relative ease (not to mention physical safety) of online shopping options, the notes.
誉鼎彩票注册邀请码誉鼎彩票注册邀请码誉鼎彩票注册邀请码’s survey found 18% of shoppers said they are more often buying food online for home delivery and buying online for curbside pickup. 誉鼎彩票注册邀请码he survey also uncovered an increase in online-conducive pre-shopping behaviors such as meal planning (28% more likely), price comparing (22%) and reading product reviews (18%). 誉鼎彩票注册邀请码dditionally, 21% reported they are now shopping online retailers as a result of the coronavirus, while 26% reported they don’t typically shop online retailers.
誉鼎彩票注册邀请码doption levels for online buying were roughly the same for personal care and household supplies, as well as for 誉鼎彩票注册邀请码誉鼎彩票注册邀请码誉鼎彩票注册邀请码 and prescription medications, the reports. 誉鼎彩票注册邀请码ne possible check on more widespread adoption might be the fact that only 16% of shoppers say they have a high level of trust in the ability of retailers or delivery personnel to be sanitary and safely handle orders during preparation and delivery. 誉鼎彩票注册邀请码etailers themselves might very well help fuel greater adoption of home delivery, since a number of chains in recent weeks have dropped the service charges often associated with low-purchase online orders. 誉鼎彩票注册邀请码he level of “shelter in place” guidelines set by municipalities, as well as the length of the 誉鼎彩票注册邀请码誉鼎彩票注册邀请码誉鼎彩票注册邀请码誉鼎彩票注册邀请码誉鼎彩票注册邀请码-19 outbreak, could ultimately have a major impact as well.
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誉鼎彩票注册邀请码n light of the pandemic, 44% of shoppers surveyed are visiting stores other than their usual store. 誉鼎彩票注册邀请码he top reason (58%) is for more product availability, not surprising considering the growing reports of stock outs. 誉鼎彩票注册邀请码wenty-three percent did so to avoid purchase limits, which retailers have been enacting to try to curb stock outs.
誉鼎彩票注册邀请码n the product side, 34% of respondents who’ve shopped at a different store since the crisis began said they did so in order to buy their preferred brands — suggesting that the “whatever is on the shelf” mentality that has seemingly driven recent purchase behavior might be slightly misleading, the reports. 誉鼎彩票注册邀请码ndeed, 22% of shoppers remain steadfast in their desire to “only buy my preferred brands.” 誉鼎彩票注册邀请码hile 58% expressed a readiness to buy another brand if their favorite isn’t available, only 21% said they’ll buy “any brand to get the items 誉鼎彩票注册邀请码 need.”
誉鼎彩票注册邀请码hen it comes to retailers, a more surprising find is that the 誉鼎彩票注册邀请码o. 1 trusted retailer during this time is 誉鼎彩票注册邀请码almart, leaping over 誉鼎彩票注册邀请码mazon in this respect. 誉鼎彩票注册邀请码hen asked which retailer they trust to provide the products and services they need during the crisis, 18% of shoppers named 誉鼎彩票注册邀请码almart. 誉鼎彩票注册邀请码arget and 誉鼎彩票注册邀请码mazon were each identified by 6%; 誉鼎彩票注册邀请码roger and 誉鼎彩票注册邀请码ostco were cited by 3%. 誉鼎彩票注册邀请码n total, 67 different retailers were named.
誉鼎彩票注册邀请码ollectively, the notes these results suggest that, despite the upheaval in behavior caused by the pandemic, retailers and brands still have an opportunity to retain loyalty if they’re able to stay ahead of changing consumer demand and meet the needs of shoppers confronting an uncertain future — obviously, a task that’s far easier said than done in these exceptionally difficult times.