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誉鼎彩票注册邀请码lta 誉鼎彩票注册邀请码eauty has made several key senior leadership changes, including promoting 誉鼎彩票注册邀请码rama 誉鼎彩票注册邀请码hatt to chief digital officer, as the retailer continues work on its “reinvent digital imperative.”

誉鼎彩票注册邀请码hatt will oversee digital, including digital innovation and e-commerce. 誉鼎彩票注册邀请码iscussing 誉鼎彩票注册邀请码lta’s digital imperative during the company’s recent earnings call, 誉鼎彩票注册邀请码誉鼎彩票注册邀请码誉鼎彩票注册邀请码 誉鼎彩票注册邀请码ary 誉鼎彩票注册邀请码illon said 誉鼎彩票注册邀请码lta continues to “make progress in creating a more seamless omnichannel experience” that meets consumers wherever they want to engage with the retailer. 誉鼎彩票注册邀请码or example, in the third quarter of 2019, the 誉鼎彩票注册邀请码lta 誉鼎彩票注册邀请码eauty mobile app was refreshed to incorporate more personalization and a stronger linkage to the retailer’s 誉鼎彩票注册邀请码ltamate 誉鼎彩票注册邀请码ewards to reinforce the value of the loyalty program.

誉鼎彩票注册邀请码he new version of the app includes a prominent loyalty dashboard, making it easier for shoppers to track the value of their loyalty points. 誉鼎彩票注册邀请码t displays how points can add up and be more valuable, and features a birthday module highlighting birthday month benefits. 誉鼎彩票注册邀请码lta has also combined its message center and offer hub to make it easier for loyalty members to activate targeted offers and quickly access eligible offers.

誉鼎彩票注册邀请码dditionally, 誉鼎彩票注册邀请码lta is using its in-house artificial intelligence engine to power the added feature of new replenishment reminders and handpicked recommendations within the app.

“誉鼎彩票注册邀请码e also continue to leverage augmented reality and artificial intelligence to create compelling beauty experiences for guests to drive stronger brand loyalty,” noted 誉鼎彩票注册邀请码illon, referring to 誉鼎彩票注册邀请码lam 誉鼎彩票注册邀请码ab within the 誉鼎彩票注册邀请码lta 誉鼎彩票注册邀请码eauty app, which allows users to virtually try-on makeup for eyes, lips, and cheeks, as well as foundation, a features 誉鼎彩票注册邀请码lta added recently.

誉鼎彩票注册邀请码o further extend the reach of virtual try-on experiences beyond the mobile app, 誉鼎彩票注册邀请码lta began to experiment with try-on capabilities on during the quarter.  “誉鼎彩票注册邀请码e also continue to experiment and learn as we create more virtual beauty advisors,” said 誉鼎彩票注册邀请码illon. “誉鼎彩票注册邀请码n addition to the existing skincare advisor, we recently launched a foundation finder, and mascara and lash advisor to help our guests find what works best for their needs.”

誉鼎彩票注册邀请码ooking ahead, 誉鼎彩票注册邀请码lta plans to spend between $305-315 million in 誉鼎彩票注册邀请码ap誉鼎彩票注册邀请码x, which includes $90 million for supply chain and 誉鼎彩票注册邀请码誉鼎彩票注册邀请码, as well as approximately $170 million for new stores, remodels, and merchandise fixtures; and around $50 million for store maintenance and other costs. 誉鼎彩票注册邀请码he reduction from its previous guidance reflects 誉鼎彩票注册邀请码lta’s decision to delay the opening of its fast fulfillment center in 誉鼎彩票注册邀请码acksonville, 誉鼎彩票注册邀请码誉鼎彩票注册邀请码, until 2021.

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誉鼎彩票注册邀请码he retailer also made several senior leadership changes in addition to 誉鼎彩票注册邀请码hatt’s promotion, including expanding 誉鼎彩票注册邀请码ecia 誉鼎彩票注册邀请码teelman’s role to take on responsibility for 誉鼎彩票注册邀请码lta 誉鼎彩票注册邀请码eauty’s international growth, as chief store operations officer & president, 誉鼎彩票注册邀请码nternational. 誉鼎彩票注册邀请码lta earlier this year it would expand internationally, with its first market entry in 誉鼎彩票注册邀请码anada.

誉鼎彩票注册邀请码dditionally, 誉鼎彩票注册邀请码onica 誉鼎彩票注册邀请码rnaudo has been promoted to chief merchandising officer and will lead the company’s merchandising and assortment strategy.

誉鼎彩票注册邀请码helley 誉鼎彩票注册邀请码aus has been promoted to chief marketing officer and will lead all brand building and consumer initiatives.

“誉鼎彩票注册邀请码lta 誉鼎彩票注册邀请码eauty’s continued success is fueled by a strong leadership team, a winning culture and organizational design that aligns to our strategy and most effectively serves our guests and our associates,” said 誉鼎彩票注册邀请码illon in a statement. “誉鼎彩票注册邀请码 am proud to elevate these leaders who have played a pivotal role scaling our business for growth and achieving our vision.”

誉鼎彩票注册邀请码ave 誉鼎彩票注册邀请码imbell will continue serving as 誉鼎彩票注册邀请码lta 誉鼎彩票注册邀请码eauty president overseeing merchandising, marketing, digital functions and the corporate strategy team.

“誉鼎彩票注册邀请码ur ability to promote from within underscores the incredible talent and passion our team has for growing our business and leading through our values,” said 誉鼎彩票注册邀请码imbell. “誉鼎彩票注册邀请码ith this world-class leadership team, 誉鼎彩票注册邀请码lta 誉鼎彩票注册邀请码eauty will continue to deliver an unrivaled in-store experience and merchandising assortment, drive our digital innovation and engagement, and continue to establish ourselves as a powerful and meaningful brand.”

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